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The occasional typo or bad email address can happen to anyone and is easily fixed. With all that work going into a campaign, it’s tragic to remember that some emails never even make it to the inbox, negating all of the work that went into it. A bad email address or full inbox can cause it to bounce, a typo could send it to the wrong person, or a blacklist can prevent it from ever reaching an inbox at all.

In short, you send your email and it’s received by an ISP who then decides if your email looks legitimate. If the ISP is using a blacklist, the email IP address is checked against the list. It then goes through the spam filters of the ISP to check for anything they don’t allow. If the email passes these tests, it’s sent to the inbox.

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Usually the process is fairly simple and straightforward, just be sure to do what they ask to clean up your emails and lists. For smaller lists, if you continue to mail and not run into a lot of spam complaints the IP address should drop off on its own. To check to see if an IP address is on a blacklist, go to MX Toolbox.

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That helped Facebook use information such as what you bought in walk-in stores using a credit card to help target you with online ads. But in late March Facebook announced that it would wind down its use of data brokers—sending Acxiom’s stock price down by double digits. The biggest tech companies don’t give you strong tools for opting out of data collection, though. For instance, privacy settings may let you control whether you see targeted ads, but that doesn’t affect whether a company collects and stores information about you.

Sending out an email campaign can mean hours of work for you. For instance, you have to write copy, source images, format the message within your email service provider , choose your segments, and finally, send the email.

Watch our demo to see how our email tools, like segmentation, can help improve your lists and boost engagement. Emails that aren’t properly formatted in mobile are more likely to be deleted or sent to the junk folder. If you’re concerned about the layout of your emails in mobile devices, consider sending a plain-text version. Remember, simple formatting is better than broken formatting. Chances are, though, your customers will be reading them on their cell phones.

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Almost 70% of email campaigns are now being opened on mobile devices, so one way to avoid the email spam blacklist is to think mobile first in your design. If your personal IP address is flagged and added to a blacklist you’ll need to contact the list about being removed. Each of the major blacklist companies have information on their sites on how to be removed from their lists.

It doesn’t matter if you’re on your phone or your laptop, your personal information can leave a digital trail of where you go online. On the "Consumer 101" TV show, Consumer Reports’ expert Thomas Germain explains to host Jack Rico what to do to protect your online privacy. In the past, Facebook has supplemented its own data gathering with details from third-party data brokers including Acxiom, Epsilon, and Experian in a program called Partner Categories.

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