After ‘sexual racism’ accusations, gay relationship app Grindr gets ‘Kindr’

The social media company Grindr launched a new effort this week to combat various types of discrimination skilled by users of their popular gay relationship application, which boasts 3.8 million users daily.

En Titled “Kindr,” the initiative that is new tackle problems such as for example intimate racism, transphobia, and fat shaming through a mixture of brand brand new community tips, stricter enforcement policies and a number of awareness-raising videos. The video that is first of show had been posted Tuesday and contains almost 100,000 views.

“Online discrimination has now reached proportions that are epidemic not just Grindr but other internet sites,” Landen Zumwalt, head of communications at Grindr, stated in a statement. “Our ‘Kindr’ effort is really a rallying demand Grindr and our community to take a stand against intimate racism and all sorts of forms of othering.”

Response to the campaign happens to be split, with numerous on social networking praising Grindr when planning on taking a get up on the problem of discrimination and bullying that is online although some have actually questioned if the brand brand new work should be effective.

Grindr’s brand new Kindr campaign is offering me life. A thank that is sincere through the homosexual community for carrying this out.

I am positively LOVING the Kindr campaign. While I’m maybe not on the apps anymore myself, i am still working with the consequences of intimate racism and bias we’ve skilled my life.

This Kindr that is new thing Grindr is a well intentioned thing but at the conclusion disputes with software it self: a software to select who you connect with is through meaning and software to discriminate. Continue reading