In a number of tests, we saw payday lead generators focusing on advertisements to, and obtain sensitive and painful monetary information from, consumers nationwide. These lead generators were violating company policies and state laws in many cases.
Payday ads that appeared on Bing and Bing searches originating from the Pennsylvania ip.
To try exactly exactly just how payday lead generators were utilizing major advertising platforms to market, we ran a string search questions on Bing and Bing (including, for instance, “payday loan,” “need that loan fast,” and “need cash to pay for rent”) from internet protocol (IP) addresses beginning in states with strong payday financing rules (including Pennsylvania, ny, and Vermont). Continue reading